SO, What’s with the instant start?!

So, What’s with the instant start, in the air conditioner?

I mean, why is there a non-instant way, when they have already figured out to do it the instant way ?!

I don’t know of anyone who treats it like an automatic camera.
“Ok … click … run … get under the sheets … got just 15 secs before it starts … I can not be exposed to that kind of cold for over 3 seconds!”

And, why is that damn button always red and hidden in the side?
What? They don’t want anyone to know they have actually invented this?!

And why are the people who found out about the secret button, walking around like they are 5 steps ahead in life, chuckling away thinking,
“Ha! Those engineers at Oricon, they think they could hide this from me! Me!”

Nothing beats the dumb founded look on the faces of the “plain-wait-for-the-AC-to-start” people, on seeing the 'press the hidden red button trick',
”What? How? How? How did you do that? It started instantly!”

Well, why is it still a trick? Why aren’t the AC folks going public about it?

They have done it. The instant start has arrived. And it’s right there, but nobody wants to talk about it. What’s going on?